The Atlanta Community Food Bank: 1 Equals 4
A Partnership for a Good Cause
The Atlanta Community Food Bank needed to spread awareness about food insecurity in the Atlanta area. As a holiday fundraiser, they partnered with HOCA Studio to create this advertisement to raise awareness and funds to feed the hungry.
The ad writers: Sonia Sayani and Annamaria Schreiber
The Big Idea: 1 Equals 4
The most important statistic-turned-hashtag: every $1 donated equals 4 meals for people in need.
We wanted to create a fun, engaging, and informative ad filled with holiday spirit, and we centered it around this playful idea: if $1 equals 4 meals, what else can you multiply?
This concept allowed us to have fun with our audience while painting a picture of how much giving just one dollar can actually mean for people in need.
The Stats.
