The Brand
F2G is a biopharmaceutical company focused on developing first in class therapies to treat rare, life-threatening invasive fungal infections.
The Ask
Rare treatment for rare diseases often means awareness of those diseases can be low, even in the medical community.
F2G had an opportunity to share their unique work with the medical community at a convention, and they needed to stand out.
The Idea
The word “fungus” doesn’t necessarily conjure pretty pictures. But when we took a close look at F2G’s work, we found that, under a microscope, some rare invasive fungi was worthy of nothing less than an art gallery.
So that’s exactly what we did. At the F2G booth, we created an art gallery of AI-generated art. Throughout the gallery, our “collection” told the story of invasive fungal diseases and how the rare-disease medical community have made progress on finding life-saving treatments.
