Modern Wholistic
Copy for a luxury home and body brand
Handcrafted soy wax melts without the bad stuff.
Chelsea Gonzales, craftswoman and founder of Modern Wholistic, personally experienced the mind & body benefits of aromatherapy. With her luxury wax melts and bath products, she wanted her customers to feel:
comforted
safe
luxurious
peaceful
joyful
refreshed
bright
A “Wholistic” Brand Voice: Natural but Luxurious
Modern Wholistic is a craftsman’s brand: simple, natural, eco-friendly, hand-made and hand packaged. When you receive your package of Modern Wholistic melts, you get a visceral, physical sense that every break of wax and every whiff of essential oil is unique and combined with care. A scent is physical, emotional, and mental: it connects the mind with the body. And, let’s not forget, it’s a luxury product; it’s about sensations, atmosphere. As a result, each scent description combined the simplicity and informational, honest quality of a natural, holistic brand—with the imagery and fantasy of a high-end luxury candle brand like Cire Trudon, Fornasetti, or Diptyche.
Copy you can smell, see, and feel
Citrus Trip
Fans of the popular “Volcano” scent will love voyaging back in time with the Citrus Trip. This blend is nostalgic for flower children, live music floating on a summer breeze, explosions of color and patterns swirling in a perfect picture of the 60s. Bold, zesty orange and bright lemon peel open up to a heart of blissful, jubilant citrus. Sweetness blooms in the air with tart grapefruit, exotic mandarin, and juicy tangerine, stimulated by agave nectar into another level of fruity harmony. Peace and earthiness surrounds this sweet circle with the full, grounding spice of patchouli, followed with a dreamy blend of peppery ginger, warm cinnamon, and blossoming jasmine. Like the visionary soul of a bygone era, a rhythmic base of spicy clove, seductive oud, and a lively spark of zesty lime and lush peach rounds the blend with imagination, happiness, and creativity.
Gingered Magnolia
Sultry Southern sunshine cultivates the succulent balms of the Gingered Magnolia. A powerhouse of florals, this delicate yet satisfyingly bold blend captures summer at the peak of its blossoming grandeur. Feel the scorching heat of a Georgia noon with this sweet melee of honeyed magnolia, rosy peony, and fruity freesia, layered on a warm breeze of exotic red saffron. Like drinking a cool sweet tea on a shaded porch, a peppery zip of ginger adds a sizzling tingle, enhanced by a bright lemon zest. Earthy base notes of powder, wood, and a dash of patchouli balance the fragrance for a ripe botanical luster.
Palm Reader
Contemplation and spirituality are born at the heart of the Palm Reader. An alchemy of citrusy bergamot, rich amber, and an earthy base of frankincense and myrrh conjures mystical aura, like glowing purple light in the cosmos. An elemental, woodsy patchouli ignites fantasies of occult fires under the stars. This mysterious cosmic blend is created for the speculative and intuitive mind, a perfect tool for practicing aromatherapy. A potion of herbaceous warmth, this magical blend bewitches your spirit with enchantment and inner peace.
Mango Chardonnay
Gaze over glassy aquamarine waters under an idle tropical breeze with the Mango Chardonnay. Ripe, luscious mango folds into a lush, creamy coconut milk for a sweetness that overflows your senses with notions of paradise. Bright, pulpy orange and tangy, glowing pineapple meld with succulent peach for a fruity fullness, settling onto base notes of juicy tropic sugar. A rounded, mellow bouquet of a premium white wine sparkles through the fragrance with notes of sweet grape and oak, filling your space with a sultry luxury that can only come from a true equatorial respite.
Honeyed Mahogany
Your senses slip into a warm honey bath in front of a cackling cabin fire with the Honeyed Mahogany. Indulgent, creamy shea wraps around you like a hearth-warmed blanket while a sense of deep, earthy woods grounds you in pure, essential peace. Like golden light glowing from a solitary forest home, the Honeyed Mahogany is a snug, intimate sanctuary for your heart.
This captivating blend of glistening honey, toasty spices, and sensual tobacco is created to fill large spaces with sophistication and comfort. An elemental, resinous woody base adds the finishing touch to this fragrance, conjuring sensations of Native American spirit fires and an ephemeral tranquility that can be found only in the heart of Mother Nature.
Luna
Luna gently alights your spirit like a breeze from mysterious lands in the East. The sweet and sultry fusion is heart-filling and peaceful, with zests of mandarin, healing aromas of jasmine and white currant, and a safe, grounding base of rich amber. Plush undertones of sandalwood and musk give the Luna an opulent energy that is perfect for filling large spaces with its warmth. Like the glow of a crescent moon at night, the Luna is delicate but luxurious. Feel wrapped in radiance with this unisex scent with an underlying hint of alluring femininity. Marry this aromatic yin yang into your living space for a wholesome spiritual balance in your daily life.
Seaman
The Seaman intoxicates your senses with a symphony of sweet and salty oceanic accords. A deep undercurrent of potent amber and rich, robust vanilla creates a natural masculine tone, commanding sensations of fearless blue waves and saltwater storms. A seductive base of dark musk underlies notes of vibrant citrus, like moonshine glistening off boundless indigo bays. This luxurious, dynamic blend brims with a powerful coastal essence, created for filling your large spaces with warmth, mellow, and an elemental blast of nature.
Oak and Amber
Like an elegant private study laden with worldly tomes and rare globes, the Oak and Amber brings sophistication into any room. An infusion of succulent orange and bright grapefruit animate the atmosphere with mind-opening clarity while a tincture of sage creates a grounding atmosphere of earthiness and serenity. Soft air is warmed by the floral, herbal middle tones of lavender, like a golden dawn light glowing through latticed, ivy-covered windows. The base is rounded with an earthy oak moss, lush amber, and a honey-spiced tonka. This unique, modern blend steeps your medium to large space in a pleasant, airy ambiance of imagination and creativity.
Crystal Shop
Step into a whimsical crystal shop of tinkling instruments and soft sunbeams with this enigmatic blend. A top note of velvety powder melts into a warm amber with an elixir of blossoming rose and the delicate spring spice of lily of the valley. Like a sun-dusted Celestine crystal, this blend radiates with an uplifting breath of balmy pine and cool eucalyptus, easing into a pleasing salve of lush green florals and rosemary. A charismatic base of earthy sandalwood and musky patchouli ground this blend in a deep, mystical woodsiness, while plush violet and cedar leaf oils lend your space a warm fulfillment.
Unwind
The Unwind dreams of secret holiday pop-up bars, carolers on winter city streets, and hot spiced wine by the fire. Rich black amber and ripe plum fold over a corsage of cool cypress, warm spice, and sweet fruit nectar. Like snow dusting the tips of silent evergreen giants, a resinous benzoin and refreshing fir meld with a deep, soul-opening eucalyptus and sharp peppermint for a curative breath of the outdoors. Earthy golden saffron and cozy cinnamon enhance the plum spice, while a delicate base hint of smoky incense grounds this blend in sensations of the deepest gratification and comfort.
