PATAGONIA:

Patagonia: Less is More

Patagonia is an outdoor clothing and gear brand with a strong conservationist sense, aiming to inspire more essential experiences and fundamental human adventures in the Great Outdoors.

In this campaign, Patagonia inspires folks to do less at home, waste less, use less, destroy less: and thus keep life more fulfilling and more beautiful. If you already love being outside in this Earth, you know that only you can make that happen, because when it comes to our human footprints on this planet: Less is More.

Brand Voice:

• Adventurous

• Honest

• Inspiring

• Straightforward

• Conservationist

• Uplifting