
“You Miss It”
(Award-winning radio PSA)
Get vaxxed and get on with it.
Let’s be honest. At a certain point, Covid-19 was starting to get annoying. Frustrating.
Annoying that we had crested the worst of it but still couldn’t feel comfortable around each other. Frustrating that the issue of vaccinations was dividing the nation so deeply that we couldn’t even take the steps required to move on.
My team was sick of fear tactics and bad news. And we all had one specialty in common: *tire screech* …comedy?!
We created a radio spot called “You Miss It” that describes—in graphic detail—all the gross things about being close to people that we actually have come to miss. We used ASMR for the recording (in which you’ll also hear my voice) to make the listener feel like they’re as disgustingly close as possible.
“You Miss It” aired on Radio Woodstock 100.1 WDST and reached approximately 80,000 listeners.
In 2022, it won a Creative Floor award!

