Neon NYC

Neon NYC: A healthcare ad agency

Neon is a unique healthcare/pharmaceutical advertising agency that prides itself on taking as different an approach as possible to solve their clients’ advertising challenges. They intentionally avoid the classic, overworked pharma imagery — think a happy, middle aged silver fox, slow-motion running through a meadow with his golden retriever. You won’t see any of that at Neon.

The goals of this website:

• Center messaging around the new promise to clients: Neon “lights the way” through the darkness.

• Encourage unique hires, especially talent from unique work and personal backgrounds.

• Look awesome, sound awesome.

Copy Voice

The voice of the website had to reflect the company’s dynamic personality. The writing team (myself and a few others) set out to capture these vibes:

• Simple, to the point

• Confident

• Cheeky/amusing

• Fun, but motivated by skill

• One of a kind