“Yes, And!” Improv Beer

Improv & Me

“Yes, And!” Improv beer is one of my branded creations that is best representative of me. The essence is taken from most important tenet of improv: face the world with an attitude of “Yes, And.” Saying yes to life begets creativity, excitement, and that lovely randomness and adventure for which life is known.

As a comedy lover myself (as well as someone who lived in Ireland, where beer-iness is next to godliness) the brand pays homage to some of the contemporary comedy greats from Second City.

It’s a beer, and it’s a guide to life: Say yes, and figure it out later.

AWARDS:

“Yes, And!” Improv beer won a prestigious Addy Award in 2020. For more about the Addies, see: https://atlantaadclub.org/awards/

Always say “Yes, And!”

There’s Theatre, and then there’s theater: improv theatre. This the the Poor man’s theatre, the low brow entertainment. And like improv, “Yes, And!” is low brow beer. This is the janky Scion version of a rose gold Lexus*, the rusty can lid version of a ceramic dinner plate—the fart in an elevator.

There are no rules in improv, but, like life, it’s a game of survival—and there’s one tenet in particular that will pull you through. So let’s phrase this in a way that you fellow heathens will understand: When life throws you stink bomb grenades, always say “Yes, And!”

*Scion and Lexus require us to state that they are not nor will ever be partners with Lowbraü Brewery.